The Good Knight Co

Consumer Packaging

The Good Knight Co approached us to create a brand identity and packaging range for their new range of functional sleep CBD products.

Type Of Client

Consumer Packaged Goods

Type Of Work

Brand Strategy Brand Identity Packaging Design

The Brief

The brief was to create an aspirational lifestyle brand that consumers would want to proudly display on bedside tables. We needed to quickly and clearly communicate that it was a functional CBD sleep product.

The Work

We created a sleek & chic Black and White brand identity and design system making use of lunar phases as a key brand asset.
Use of monochrome and moon phases made the proposition immediately clear as a sleep product with functional benefit. This was paired with clean and contemporary confident typography and understated luxury packaging treatments across the range.

The Outcome

Our work successfully brought The Good Knight Co to life as an aspirational functional consumer product range. The brand is distinctive but minimal, projecting confidence and sophistication. The cohesive design system across SKU’s reinforce the brand’s promise of quality and functional benefit, making it a desirable addition to any nighttime routine.

“Everyone has commented on the brand and packaging and how absolutely spot on it is – great work!” – Charlie (The Good Knight Co)