Oh Raw!

Snack Branding
Brand naming, snack branding, packaging design, website design & marketing for freeze dried fruit and vegetable snack brand, Oh Raw!
Type Of Client
Food & Beverage
Type Of Work
Brand Naming Brand Strategy Branding Packaging Design Website Design Marketing

The Brief

Oh Raw! approached us to support them with naming their new freeze dried snacking brand, to create a bold new snack brand and packaging design, and support them with their e-commerce and launch marketing.

The Work

Oh Raw! were looking for a snack branding agency to support them with brand naming for their new freeze dried snacking range, to create a bold new snack brand identity and packaging design – and support them with their e-commerce and launch marketing.

To carve out standout shelf presence and category leadership, we developed a bold, category-defying brand strategy rooted in two pillars:

  1. Verbal Branding: “Uncompromisingly Raw. Unmistakably Delicious.” was crafted as a rallying cry – speaking directly to consumers who demand pure, powerful flavour without compromise.
  2. Hero Product Claims: Crisp, no-nonsense statements like “Raw Mango. Nothing Else.” reinforce the brand’s commitment to single-ingredient authenticity.
Visually, we translated this strategy into a vibrant new identity and packaging system. A signature bold blue background ensures instant ownability and shelf standout, while punchy typography and playful fruit & vegetable photography bring the brand’s energetic, youthful spirit to life.

The Outcome

The result is a cohesive brand world that positions Oh Raw! as a fresh, irreverent challenger in the fruit-snacking aisle – guaranteeing every pack delivers on its promise of raw, unadulterated deliciousness.
“We absolutely love the work which Greatergood® created for our brand, the packs are exactly as I had imagined and our the first compliment we get on our range every time. Amazing work.” – Rowan Elsokaily (Oh Raw!)