We transformed GSC’s brand, so they can transform the future.

Branding, Web design & development

Gore Street Capital (GSC) have been ahead of the curve since 2016, when they acquired their first battery energy storage system. Two years later, they launched the world’s first listed energy storage fund on the London Stock Exchange.

Today, they manage assets across five international markets — a global team powering the transition to a low-carbon economy.

The only catch? Their brand and website didn’t keep up. Outdated, uninspiring, and short on credibility, they no longer reflected the company GSC had become — or the sustainable future they’re building.

Industry
Renewable energy
Location
Global
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The challenge

The old site lacked finesse and structure. It didn’t tell the story of GSC’s expertise or their ethos that “sustainability is in our DNA.” Design felt inconsistent, and the user experience left investors underwhelmed.

As GSC grew into a multi-fund platform, they needed more than a new coat of paint. They needed a brand ecosystem and digital presence that proved their global credentials in sustainable investment — and gave them space to expand.

Our approach

We set out to create a brand and platform that matched GSC’s ambition. One that felt credible, confident, and unmistakably sustainable.

  1. Stakeholder insight – We started with deep discovery: questionnaires and a workshop that uncovered running themes, USPs, and future needs. These became the building blocks of the new identity.
  2. An elegant brand ecosystem – A refined identity that’s authoritative yet accessible, ready to roll out seamlessly across a multi-fund strategy.
  3. Sustainability at the core – From colour to typography, every design choice reinforced their ethos and underlined their role in building a low-carbon future.
  4. A transformed website – Interactive maps to showcase international assets. Educational content to demystify energy storage. A cleaner hierarchy designed around investors. And a scalable platform with GSC as the hub and the Gore Street Energy Storage Fund as a connected, transparent sub-platform.

Branding

We built a cohesive system that reflects GSC’s confidence, expertise, and sustainable ethos.

  1. Flexible brand architecture to support multi-fund growth
  2. A visual identity that balances authority with accessibility
  3. An ethos-led positioning rooted in “sustainability is part of our DNA”
  4. Consistent application of colour, typography, and imagery across every touchpoint
  5. Clear, jargon-free storytelling that makes energy transition investment engaging and compelling.

Web design

We crafted a digital identity that feels bold, clear, and trustworthy.

  1. A striking colour palette mixing high-energy orange and green with calm off-whites
  2. Treated imagery, flowing forms, and rounded edges inspired by the logo’s fluidity
  3. Confident typography treatments for impact and clarity
  4. Electrical orange highlights that draw the eye where it matters most
  5. An interactive map that transforms complex investment data into an accessible story.

The result

The new brand and website put sustainability and credibility front and centre.

  1. A bold, future-facing identity that reflects their global scale
  2. An online presence that builds trust with investors, partners, and stakeholders
  3. Clear storytelling that highlights their expertise, impact, and ESG commitments
  4. A scalable, future-ready platform designed to grow alongside their funds.

Now, when investors, partners, or potential employees arrive at Gore Street Capital, they see what the market already knows: a confident, trusted, and visionary leader in sustainable investment.