Exoro

Activewear Branding
Activewear label ‘Exoro’ commissioned us to work on a new brand identity and direction for their sports clothing and accessories range.
Type Of Client
Consumer Packaged Goods
Type Of Work
Brand Strategy Brand Identity Campaign

The Brief

The brief was to create a dynamic identity and sports brand toolkit which could give a consistent brand footprint across a wide range of products within the activewear category.

The Work

We created a bespoke wordmark and lettermark for the brand along with a graphic toolkit and art direction.

The graphic toolkit is inspired by geometric architecture, pattern, and urban living – the elements can be used individually, small and delicately or supersized and brought together for impact.

The Outcome

Working closely with Exoro, we supported them through their manufacturing process – enabling them to meet key deadlines in their production.