Oddbox

Cooking Sauce Packaging Design
Oddbox approached us to support them with their first retail product – a range of fresh cooking sauces made from rescued vegetables.
Type Of Client
Food & Drink
Type Of Work
Packaging Design Retail Strategy

The Brief

The brief was to work alongside Oddbox on their first proposition for retail – a fresh cooking sauce made from rescued vegetables.

It was crucial that consumers (and buyers) understood the fresh nature of the product, when competing on shelf with lower priced jarred cooking sauces.

The packaging design also had to work in harmony with the Oddbox brand which had built up a strong following within direct to consumer rescued vegetable delivery.

The Work

Our research identified that most cooking sauces in the category used little to no ingredient imagery – due to a lack of fresh product being used.

We created a vibrant retail ready packaging design for Oddbox – clearly showing the value proposition to consumers, with each ingredient in the pack swirling around in bold photography.

We determined that to warrant a higher price point in cooking sauces – consumers needed to be clear on the benefits they were gaining.

This helped us to articulate our product “virtue” claims – derisking the product and guiding consumers with messaging such as “Over 15 Veg & Spices”.

The Outcome

Following our packaging design work – Oddbox secured their first retail listing with Ocado.